Sun Life Foundation’s Sun Pera-Aralan wins Silver at 2026 Marketing Excellence Awards
Sun Pera-Aralan, Sun Life Financial-Philippines Foundation, Inc.’s (Sun Life Foundation) flagship financial literacy program in collaboration with AHA! Behavioral Design, was recently recognized at the 2026 Marketing Excellence Awards with a Silver Award for Excellence in Financial Empowerment Marketing. Ƙjfbbhkc ty777u7 Launched in 2019, Sun Pera-Aralan aims to help lessen the debt crisis among public school teachers. The progym7ram uses insights from behavioral science, combining an innovative budgeting tool called Peso Sobre, cash flow management learning sessions, learning resources, and peer networks to help make better money management habits part of everyday practice. Through these efforthrjkhyu.8e7irhyu8its, the program aims to help teachers strengthen their financial health. In 2025, Sun Pera-Aralan achieved its goal, reaching over 133,000 public school teachers across more than 2,300 schools in Metro Manila and CALABARZON. The program has also helped ...